Event Date: Dec 01st, 2026
THE PROBLEM
Most founders write off December before it begins.
Prospects are distracted. Budgets are frozen. Deals will have to wait until January.
That assumption costs them one of the best sales months of the year.
The founders who close December strong do not wait for January. They do not discount to hit their numbers. And they do not scramble in the final week hoping something closes.
They make five specific moves — starting in November — that position them to close the year on their terms.
Here is what most founders get wrong about December:
- They assume prospects are not buying — when many are actively trying to use remaining budget
- They slow down their prospecting in November — right before the best buying window opens
- They discount to close — when the real problem is how they are positioning the deal
WHAT YOU WILL WALK AWAY WITH
After this session you will know:
- Why December is actually one of the best months to close deals in founder-led businesses
- The five specific moves that turn the last 30 days into a strong close
- How to close Q4 without discounting or giving away margin
- What to do in December that sets up January for a fast start instead of a slow recovery
WHO THIS IS FOR
This session is built for you if:
- You are a B2B founder, business owner or sales leader managing a small sales team
- You are still closely involved in closing deals in your business
- December consistently feels slower than it should
- You want to finish the year strong — without discounting to get there
FAQ
Is this free?
Yes — completely free to attend.
How long is the session?
Approximately 60 minutes.
Will there be a replay?
Yes — registrants will receive the session replay. The live session also includes interactive Q&A and real-time discussion, so we strongly encourage attending live.
Who is this for?
B2B founders, business owners and sales leaders managing small sales teams and growth-focused businesses — in Virginia Beach, Hampton Roads and nationwide.
Do I need to prepare anything?
No preparation needed. Just show up with your biggest sales challenge in mind.
ABOUT OWEN
Owen Van Syckle is the Founder and President of The Van Syckle Group and the creator of the Sales Acceleration & Accountability OS — a structured sales operating system built for founder-led businesses.
He is the author of What You Know About Selling Is NOT True and has spent 25 years helping B2B founders build sales systems that work without them in every deal.
Owen works with businesses in Virginia Beach, Hampton Roads and nationwide.
December does not have to be a write-off. The last 30 days can be your strongest — if you make the right moves.
