You worked hard all quarter. So why did you still miss it?
Most sales reps don’t miss Q1 because they fell behind. They miss it because they never started the quarter properly.
Here’s what I keep seeing in founder-led businesses:
- Q1 ends short and no one is sure exactly why
- The response is always more effort — not a different approach
- Q2 starts the same way Q1 did — and ends the same way too
The real problem isn’t motivation. Motivation is not the same as execution. And until that distinction is clear, nothing changes — not in Q2, not for the rest of the year.
I wrote about this in What You Know About Selling Is NOT True because I kept watching it play out the same way in business after business. Hard-working founders. Driven sales reps. Still finishing short. Not because they didn’t care — because the way they were selling was already broken before the quarter began.
On April 30th I’m running an Executive Sales Briefing to unpack exactly why sales reps miss Q1 — and repeat the same mistakes in Q2.
If you’re a founder who is still carrying the sales number in your business, this one is worth your hour.
