Founder to CEO is designed for professional service founders in years 1–5, earning between $100K and $750K, who are still doing the majority of their own selling. If you’ve crossed $750K or already have a functioning sales team, Stage 2 may be a better fit — and we’ll have that conversation during the Founders Fit Call.

Most coaching programs give you accountability without a methodology — someone to check in with, but no system to install. The SAOS is a documented, sequenced operating system with daily behavior tracking (The Game), peer accountability (Pit Crew), and live events built around the moments where real breakthroughs happen. You’re not buying access to Owen’s calendar. You’re installing a system into your business.

The program runs on a flipped classroom model — you complete curriculum on your own schedule, and the sessions are application and Q&A. Three sessions per month at roughly 90 minutes each, plus your monthly Pit Crew and one daily behavior log. Founders who say they don’t have time are almost always the ones who most need the system — because the system is what creates the time.

If you complete the full program — attend the sessions, run the SAOS, log the Game, show up to the retreats — and don’t see at least a 50% increase in revenue over your 12-month baseline, we’ll extend your membership for 6 additional months at no charge. The guarantee has conditions because the results have conditions. We’ll review them together during your application interview.